![]() ![]() While millions of these independent creators - such as social media influencers and vloggers - started creating gaming-related content which is fun, interesting yet informative and engaging, it not only ensured a battalion of followers for these creators but also began playing a significant role in helping them find avenues to monetise the content. ![]() With the rising reach and engagement, India added an unbelievable number of content creators across all age groups and genders, who not only boast a good following but also a deep connection with their followers. The lockdown ensured that the interest and curiosity around gaming saw a jump, which not only resulted in an unprecedented upsurge in the consumption of gaming content but also witnessed the emergence of a strong creators’ economy.Īs per the latest FICCI-EY report, the viewership of esports saw a remarkable escalation - from 600,000 hours in 2020 to a colossal 2 million hours last year alone. While the global business sector was virtually brought to a grinding halt by the stay-at-home mandate due to the coronavirus-induced pandemic, people started following their passions and got connected digitally to the world. ![]()
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